<!doctype lake><meta name="doc-version" content="1" /><meta name="viewport" content="adapt" /><meta name="typography" content="traditional" /><p data-lake-id="a20d224c568e48b9d67847a2c66a8c01_p_0" style="text-align: justify;"><span class="lake-fontsize-1515">2月26日，MES2024国际元宇宙博览会在深圳会展中心正式开幕，大会以“向3D出发，元宇宙来袭，电竞娱乐正当时”为主题，聚焦元宇宙产业链，以“汇聚企业创新</span><span class="lake-fontsize-1515">，助力产业重构，推动行业发展”为使命，链接政府政策制定方、电竞赛事主办方、组织方、元宇宙技术方、应用场景方、研究机构、投资方等各参与者。</span></p><p data-lake-id="7fac44342d85d9f2e0509e05aed29898" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="7118d2391e1cf19fe3db0c4d5844f2ac" style="text-align: justify;"><span class="lake-fontsize-1515">在当天举行的开幕式上，大会特别邀请阿里元境副总经理、文旅元宇宙业务负责人陈萌，作为企业代表最先登台，以《元宇宙数字内容助力文旅数字化发展》为题发表演讲，向与会来宾分享当前文旅数字化趋势，以及元境作为元宇宙技术领域的引领者和创新者，如何借助元宇宙内容助推发展进程与文旅数字内容生态构</span><span class="lake-fontsize-1515">建。</span></p><p data-lake-id="6b97ca16edc5540f294e6c4aed391fea" style="text-align: justify;"><br /></p><card type="block" name="table" 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data-lake-id="705105fac8da3dc37094e00128397d9f"><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);"><br /></span></p><p data-lake-id="8d0236f27b60cdf6239b2e3fb441d866"><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">当前，“数字化+文旅”已成为一种发展趋势。</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">着力构建数字化文旅业态、营造智能化体验空间、研发创意化消费产品、形成新型化运维思路，正在为各地文旅行业发展注入新活力新动能。元宇宙技术所打造的沉浸式、立体感的多维互动，不仅为文旅行业带来更新颖的表现形态，也在云端通过资源整合带来更丰富的用户体验。</span></p><p data-lake-id="08bd586a93933eb03755292758727a6b"><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);"><card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi1%2FO1CN01ICk4YM1sSsdwK4l3v_!!6000000005766-0-tps-3200-2133.jpg%22%2C%22originWidth%22%3A3200%2C%22originHeight%22%3A2133%2C%22name%22%3A%22WPS%E5%9B%BE%E7%89%87(1).jpeg%22%2C%22size%22%3A2394100%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A3200%2C%22height%22%3A2133%7D"></card></span></p><p data-lake-id="997d94f0b42e3a4f3ef2a02439ebd3cf" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="175e46c381dca26f5851778d3fb91468" style="text-align: justify;"><span class="lake-fontsize-1515">据陈萌在现场介绍，元境作为阿里巴巴创立的研运一体化服务平台，凭借深厚的技术积累，支撑高品质元宇宙大规模的稳定运行和持续运营，从而进一步展开在文旅商业等领域的元宇宙探索，以元宇宙技术赋能文旅数字化升级。</span></p><p data-lake-id="5ee7b8034e9913b2043349ae42d52895" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="334e0cccf9ce63889efa27088e52fe4e" style="text-align: justify;"><span class="lake-fontsize-1515">在此期间，元境文旅元宇宙子品牌——元境博域自推出以来，通过与西安博物院、国家博物馆等多所国家一级博物馆共同打造云端文化体验，将历史文化与数字化技术结合，让文物“活”起来。用户可不受文物保护与复原的局限束缚，突破线下空间的场景限制，通过科技穿越古今，与中华国宝文物零距离地进行互动交流，沉浸式了解文物背后的故事，激发公众对中华历史文化的认同与热爱，塑造多个文物保护与推广的行业典范。</span></p><p data-lake-id="787f5eb3b86fc240ad6bedbe55c00c50" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="a104b1c9efa4f67ac06a268b54343fd4" style="text-align: justify;"><span class="lake-fontsize-1515">大会现场也特别展示了元境文旅元宇宙的多个特色，包括高画质实时云渲染、沉浸式游览体验、互动剧情观展体验、风格化虚拟形象等在内的众多优势亮点。随后，陈萌分享了由武汉东湖联合阿里巴巴元境打造的“东湖·樱园”元宇宙案例，基于元境的实时云渲染技术，游客足不出户即可通过手机观赏美丽的樱花；河南登封文旅集团联合元境博域推出的首个嵩山主题文旅元宇宙产品，围绕嵩山打造游戏互动空间和数字藏品，并与线下景点做联动，以虚实结合的新形式与新媒介，吸引新生代年轻用户关注，扩大旅游客群，构建嵩山文化新场景和数字新品牌。</span></p><p data-lake-id="0177b0b6a3c9d0a25dc9fe7f66835377" style="text-align: justify;"><br /></p><card type="block" name="table" value="data:%7B%22rows%22%3A2%2C%22cols%22%3A2%2C%22html%22%3A%22%3Ctable%20class%3D%5C%22lake-table%20lake-no-border%5C%22%20style%3D%5C%22width%3A%20644px%3B%5C%22%3E%3Ccolgroup%3E%3Ccol%20width%3D%5C%2272%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3Ccol%20width%3D%5C%22572%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3C%2Fcolgroup%3E%3Ctbody%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%3E%3Cp%20data-lake-id%3D%5C%226c1dd120f6ce15d57c81e5a84939ae21%5C%22%3E%3Ccard%20type%3D%5C%22inline%5C%22%20name%3D%5C%22image%5C%22%20value%3D%5C%22data%3A%257B%2522src%2522%253A%2522https%253A%252F%252Fimg.alicdn.com%252Fimgextra%252Fi2%252FO1CN01tYsWmy21FtqhZbA35_!!6000000006956-2-tps-52-63.png%2522%252C%2522originWidth%2522%253A52%252C%2522originHeight%2522%253A63%252C%2522name%2522%253A%2522O1CN01MvhL2t1ZDmlmetQcn_!!6000000003161-2-tps-52-63.png%2522%252C%2522size%2522%253A2541%252C%2522display%2522%253A%2522inline%2522%252C%2522align%2522%253A%2522left%2522%252C%2522linkTarget%2522%253A%2522_blank%2522%252C%2522status%2522%253A%2522done%2522%252C%2522style%2522%253A%2522none%2522%252C%2522search%2522%253A%2522%2522%252C%2522margin%2522%253A%257B%2522top%2522%253Atrue%252C%2522bottom%2522%253Atrue%257D%252C%2522width%2522%253A52%252C%2522height%2522%253A63%257D%5C%22%3E%3C%2Fcard%3E%3C%2Fp%3E%3C%2Ftd%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%20style%3D%5C%22text-align%3A%20left%3B%20vertical-align%3A%20middle%3B%5C%22%3E%3Cp%20data-lake-id%3D%5C%224b310c9eebb4acba0aef0304c743281c%5C%22%3E%3Cspan%20class%3D%5C%22lake-fontsize-14%5C%22%20style%3D%5C%22color%3A%20%235853D8%3B%5C%22%3E%3Cstrong%3E%3Cspan%3E%E5%9F%B9%E8%82%B2%E6%95%B0%E5%AD%97%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C%E8%80%85%E7%94%9F%E6%80%81%EF%BC%8C%E4%B8%BA%E6%96%87%E6%97%85%E5%85%83%E5%AE%87%E5%AE%99%E6%95%B0%E5%AD%97%E5%8C%96%E8%B4%A1%E7%8C%AE%E5%8A%9B%E9%87%8F%3C%2Fspan%3E%3C%2Fstrong%3E%3C%2Fspan%3E%3C%2Fp%3E%3C%2Ftd%3E%3C%2Ftr%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3C%2Ftr%3E%3C%2Ftbody%3E%3C%2Ftable%3E%22%2C%22margin%22%3Afalse%2C%22hideBorder%22%3Atrue%2C%22id%22%3A%22piVuc%22%7D"></card><p data-lake-id="9cfd525361c1ce181c435b39ea4d63a5" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="133e1156c0a1127d1d837204ecae8d42" style="text-align: justify;"><span class="lake-fontsize-1515">随着实时云渲染支撑更多高品质元宇宙产品，以及AIGC的广泛应用拓展了内容创新</span><span class="lake-fontsize-1515">的空间，无数创作者的奇思妙想可以在AI工具的支持下转变为丰富的数字内容，奠定元宇宙发展的基础。</span></p><p data-lake-id="c7d8ced7bf3db9bae550ee20ba4ec830" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="15cbb9cfa98905e83dea2ad54624c0dd" style="text-align: justify;"><span class="lake-fontsize-1515">为了不断完善元宇宙内容生态，为文旅等各行业数字化培养更多新锐创想家人才，共同打造充满想象力、生动、丰富的数字世界，元境举办了国内首个万人参与的元宇宙数字内容创作大赛——“梦界·元境杯”元宇宙“创想+”大赛，鼓励参赛选手使用AIGC等创新技术和工具，帮助参赛者激发创意、加速创作和完善作品，让更多人参与到元宇宙的建设中来，创造更丰富、生动的数字世界。</span></p><p data-lake-id="fb1da3e114d6ea7c16ed6ef8ba26f685" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="e27ca26b2d1cbb020f2aafbce0e66390" style="text-align: justify;"><span class="lake-fontsize-1515">首届元境杯共吸引到来自全国1000+高校及社会各界共1.5万余人报名参赛,最终征集到5000余份作品，包含2D、3D作品，涵盖文旅、航天、数字生活三个设计方向。经过百万大众评委给出的三百万张投票与专业评委严谨公正的评审,最终评选并颁发奖金近50万元，获得超亿级传播曝光，成功打造了一场有关「无限可能」的元宇宙数字内容创作盛宴。</span></p><p data-lake-id="bada811332c189450f4377db8d2c0bb6" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="adf2e834c139efcdfb1e3cffecd980fb" style="text-align: justify;"><span class="lake-fontsize-1515">其中，作为元宇宙应用首先爆发的赛道之一，文旅元宇宙相关主题在“元境杯”大放异彩。参赛选手利用各类工具软件辅助创意落地，在元宇宙空间实现模型的多元化、精美化，在虚拟世界描绘独具中国特色的文化之美，为文旅文博产业的创新传播、产业发展再添助力。本届赛事的3D互动创作赛道学生组金奖——《敦煌行》，以敦煌文化为主题，运用十分创意的设计手法对敦煌进行创造创新，构建了一个虚拟数字世界，以数字化的方式呈现在大众眼中，让用户沉浸式的感受敦煌的深厚文化底蕴和令人震撼的石窟壁画，展现元宇宙技术在文旅领域的高应用契合度。</span></p><p data-lake-id="081103882e5e9507ab1852a2b2dab9f0" style="text-align: justify;"><br /></p><card type="block" name="table" 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data-lake-id="fc573c7d0e9b1d79516eaa2229b56320" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="6efdb378af1bcb1ead6ba3514f05052c" style="text-align: justify;"><span class="lake-fontsize-1515">从元境杯的众多精彩获奖作品可以看到，AI能力的迅猛进化极大地提升了数字内容创作的效率。当前随着 AIGC 的应用领域已迅速扩展至文案、图像、代码、视频等多种方面，人类正逐渐步入了 AIGC 时代。继专业创作者生成内容（PGC）和用户生成内容（UGC）之后，AIGC 正在成为新的创作力量，各行业企业均开始尝试AIGC应用，其技术进步推动着产业变革，应用层创新成为产业发展的确定方向。</span></p><p data-lake-id="40f7fe40c1fc88ff8d91bf545b024d5c" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="60157505a0f61619fd1b41c6fa3d9951" style="text-align: justify;"><span class="lake-fontsize-1515">元境认为，AIGC的出现，给元宇宙内容规模化生产带来了可能性，将会迭代从内容生产、传播再到消费的整个链路。借由AIGC工具让元宇宙内容制作变成全民化、全终端化；基于实时云渲染技术的跨端属性，让AI产生的大量内容被传播和被消费；依托云端算力，让元宇宙产品提高视觉呈现效果，被更多用户所使用，最终实现内容生产力的变革和元宇宙价值的突破。</span></p><p data-lake-id="0dc3cdbaf812526c874fee50d8882019" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="655498080407a45e0301deaa6bc3df3e" style="text-align: justify;"><span class="lake-fontsize-1515">在演讲最后，陈萌表示：“期待与更多文旅产业伙伴携手合作，运用前沿的元宇宙技术，打造数字化文旅新生态”。</span></p><p data-lake-id="b4dba44b61834c45ecbed01371772e7f"><br /></p>