元宇宙技术焕活文物新体验元境助力文旅文博发展新方向-元境官网

<!doctype lake><meta name="doc-version" content="1" /><meta name="viewport" content="adapt" /><meta name="typography" content="traditional" />文化，国之魂也；文化兴则国运兴，文化强则民族强。为加强文化的传承与发展，2024年政府工作报告全文提及“文化”“文旅”“旅游”共15次，明确提出“大力发展文化产业”，并首次提出“深入推进国家文化数字化战略”“推进非物质文化遗产保护传承”等新目标。值得慰藉的是，伴随着技术的发展，文旅文博的数字化之路已经站上了新的高度。 元境凭借基于云流架构的元宇宙技术在文旅文博数字化领域打造出了多个行业标杆案例，为文物保护开辟了全新路径。元境已与西安博物院、西安碑林博物馆、秦始皇帝陵博物院等多个国家一级博物馆合作，通过领先的元宇宙技术让珍贵文物在元宇宙中“活”起来，不仅让用户沉浸式体验历史文化，更为文化的传播与传承注入焕新血液。 <card type="block" name="table" value="data:%7B%22rows%22%3A2%2C%22cols%22%3A2%2C%22html%22%3A%22%3Ctable%20class%3D%5C%22lake-table%20lake-no-border%5C%22%20style%3D%5C%22width%3A%20644px%3B%5C%22%3E%3Ccolgroup%3E%3Ccol%20width%3D%5C%2272%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3Ccol%20width%3D%5C%22572%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3C%2Fcolgroup%3E%3Ctbody%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%3E%3Cp%20data-lake-id%3D%5C%226c1dd120f6ce15d57c81e5a84939ae21%5C%22%3E%3Ccard%20type%3D%5C%22inline%5C%22%20name%3D%5C%22image%5C%22%20value%3D%5C%22data%3A%257B%2522src%2522%253A%2522https%253A%252F%252Fimg.alicdn.com%252Fimgextra%252Fi2%252FO1CN01tYsWmy21FtqhZbA35_!!6000000006956-2-tps-52-63.png%2522%252C%2522originWidth%2522%253A52%252C%2522originHeight%2522%253A63%252C%2522name%2522%253A%2522O1CN01MvhL2t1ZDmlmetQcn_!!6000000003161-2-tps-52-63.png%2522%252C%2522size%2522%253A2541%252C%2522display%2522%253A%2522inline%2522%252C%2522align%2522%253A%2522left%2522%252C%2522linkTarget%2522%253A%2522_blank%2522%252C%2522status%2522%253A%2522done%2522%252C%2522style%2522%253A%2522none%2522%252C%2522search%2522%253A%2522%2522%252C%2522margin%2522%253A%257B%2522top%2522%253Atrue%252C%2522bottom%2522%253Atrue%257D%252C%2522width%2522%253A52%252C%2522height%2522%253A63%257D%5C%22%3E%3C%2Fcard%3E%3C%2Fp%3E%3C%2Ftd%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%20style%3D%5C%22text-align%3A%20left%3B%20vertical-align%3A%20middle%3B%5C%22%3E%3Cp%20data-lake-id%3D%5C%224b310c9eebb4acba0aef0304c743281c%5C%22%3E%3Cspan%20class%3D%5C%22lake-fontsize-14%5C%22%20style%3D%5C%22color%3A%20%235853D8%3B%5C%22%3E%3Cstrong%3E%3Cspan%3E%E6%95%B0%E5%AD%97%E5%8C%96%E8%B5%8B%E8%83%BD%E9%A6%86%E8%97%8F%E6%96%87%E7%89%A9%E4%BC%A0%E6%92%AD%20%E6%96%B0%E6%B6%88%E8%B4%B9%E4%BD%93%E9%AA%8C%E6%BF%80%E5%8F%91%E2%80%9C%E6%96%87%E5%8D%9A%E7%83%AD%E2%80%9D%3C%2Fspan%3E%3C%2Fstrong%3E%3C%2Fspan%3E%3C%2Fp%3E%3C%2Ftd%3E%3C%2Ftr%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3C%2Ftr%3E%3C%2Ftbody%3E%3C%2Ftable%3E%22%2C%22margin%22%3Afalse%2C%22hideBorder%22%3Atrue%2C%22id%22%3A%22UTne0%22%7D"></card> 文旅文博数字化首先影响的是用户体验，而当下持续升温的“文博热”则充分反应了用户的消费选择及其对博物馆文化的认同。值得一提的是，越来越多年轻人喜欢在社交平台分享自己看展的经验，线下打卡展览、线上云逛博物馆已经成为年轻人中流行的休闲生活方式。而博物馆之所以被越来越多的年轻人追捧，必然与馆藏展览不断提升的互动性、趣味性以及焕发出的源源不断的生命力密不可分。 在元境与西安博物院携手打造的元宇宙数字世界中，双方将沉浸式体验、人机互动、情境带入等内容植入到了3D互动内容中。比如双方合作第一阶段的剧情《宝珠记》，游览者以“历史参与者”的身份，通过金乡县主、仕女和胡人商贾的故事互动，开启了一段穿越时光之旅，既能近距离感受彩绘胡人俑、少女俑、骑马狩猎俑等50余件文物，游览小雁塔、辋川、长安108坊等情境，还能沉浸式体验大唐长安的风土人情。如此，文物不再受困于展厅中的方寸天地，历史也不再只是书本上冷冰冰的文字记载，用户的看展体验完全被趣味化、强互动、沉浸化的方式颠覆，圈粉年轻人自然是水到渠成的结果。<card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi2%2FO1CN01jrLBBm1Hw46mLToXP_!!6000000000821-2-tps-1332-748.png%22%2C%22originWidth%22%3A1332%2C%22originHeight%22%3A748%2C%22name%22%3A%221F0A4DCC-3939-4D2B-82C2-3BDDE99E6572.png%22%2C%22size%22%3A1357101%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A1332%2C%22height%22%3A748%7D"></card>在元境的技术加持下，更多文物IP以大众喜闻乐见的方式频频破圈。如西安碑林博物馆的开成石经碑文即与元境的元宇宙技术相融合，被设计为一件具有特殊体验形态的传说级藏品「唐开成石经」，各位先行者能够通过这件藏品在一块石碑上观摩开成石经的全部两百五十块碑刻，将来还能够通过它穿梭到一个独立的空间中，在虚拟博物馆中进行体验。此外，今年1月，元境又迎来了与国家大型遗址博物馆、5A级旅游景区秦始皇帝陵博物院的合作，基于兵马俑的深厚历史和文化内涵，元境为其量身打造全新的元宇宙空间和专属互动形式，让用户通过科技穿越古今，沉浸式领略历史文化的古老文明和焕新魅力。首批合作的馆藏包括国宝级文物秦陵铜车马和高级军吏俑（又称将军俑）在内的一批重点特色文物。<card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi2%2FO1CN012k7Rnf24xonMSNFmJ_!!6000000007458-2-tps-600-600.png%22%2C%22originWidth%22%3A600%2C%22originHeight%22%3A600%2C%22name%22%3A%22%E4%B8%80%E5%8F%B7%E8%BD%A6.png%22%2C%22size%22%3A290991%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A600%2C%22height%22%3A600%7D"></card>从西博到碑林再到秦始皇帝陵博物院，从辋川图到开成石经再到兵马俑，历史文化一脉相承绵延不绝，传承保护也在守正创新的路上从未停歇。无论是那一卷卷古文画卷，还是一件件老旧碎片，处处闪耀着历史长河的璀璨星光和不可替代的文化财富。面对如此珍贵的文化宝藏，为它们插上数字化的翅膀，使其拥有与时俱进的生命力，走向世界，影响更多人群，是文物保护与推广不可避免的挑战，也是元境正在进行的事业。<card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi3%2FO1CN015xoYZB1zHcDnrI8LD_!!6000000006689-2-tps-532-333.png%22%2C%22originWidth%22%3A532%2C%22originHeight%22%3A333%2C%22name%22%3A%22image.png%22%2C%22size%22%3A710178%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A532%2C%22height%22%3A333%7D"></card> <card type="block" name="table" 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对于文博产业来说，更好的传承中华文化，让越来越多的人包括年轻人走近博物馆、走进博物馆、爱上博物馆是最重要的目标。而元宇宙技术让这一目标的实现得以加速。对年轻人来说，一座博物馆就是一座大学，在博物馆里能感受到千年的岁月被高度压缩，在有限的展厅里可以共情于天地之广阔、万物之精彩。同样，元宇宙技术让这种时空穿梭的体验感也变得更蓬勃浓郁。 当你在西安博物院的辋川之境里钓鱼耕种，在记忆之庭和浮空岛上观望文物风姿，在《宝珠记》里体验他人的人生故事，在东湖樱园欣赏永不凋谢的梦幻樱花，在嵩山元宇宙一览“数峰清瘦出云来”的大美嵩岳……这些足不出户即可享有的奇妙体验都是建立在成熟的元宇宙交互模式技术基础上。从穿越时空的体验角度来说，这不啻为元宇宙技术与文博产业的双向奔赴。 进入到元宇宙2.0时代，元境多年的业务积累中也已沉淀出成熟的基于云流架构的一站式元宇宙服务平台，凭借行业领先的技术，结合AIGC、高清文物建模、虚拟空间搭建等技术，用户不仅看到了栩栩如生的数字文物藏品，还可以在云端打破时空限制，在文物的故事化演绎中即点即玩，享受超高清、沉浸式的游戏体验。 在政策与技术的支持下，文旅文博产业正朝着可视化、互动化与沉浸化等方向高速发展。在今年政府工作报告提出的“加强文物系统性保护和合理利用，推进非物质文化遗产保护传承”议题下，如何培育文物保护领域新质生产力，通过科技赋能文化遗产保护传承利用，仍然会成为未来文保工作的重点。元境将持续通过数字化技术赋能文物文博，吸引更多年轻人爱上文物、爱上博物馆，让经历岁月淘洗的文明精华活起来，让传统文化焕发恒久魅力和时代风采。

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元宇宙技术焕活文物新体验元境助力文旅文博发展新方向

2024-03-19 10:17

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