<!doctype lake><meta name="doc-version" content="1" /><meta name="viewport" content="adapt" /><meta name="typography" content="traditional" /><p data-lake-id="a20d224c568e48b9d67847a2c66a8c01_p_0" style="text-align: justify;"><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">近日,阿里元境副总经理、市场负责人史敏君受邀参与由</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">上海市经济和信息化发展研究中心和上海市算力网络协会联合</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">主办的</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">“</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">2024</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">长三角算力基础设施建设论坛</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">”</span><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">,以“算力赋能:开启广泛互联共融的数字新世界”为主题,分享了阿里元境基于底层算力及元宇宙技术赋能行业,帮助传统产业数字化创新的经验。</span></p><p 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data-lake-id="f6c718a56ee124ed0e9e25970a1a77ea"></p><p data-lake-id="07ea31f76cb86121217864be180980c6" style="text-align: justify;"><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);">元宇宙是继PC和移动互联网之后的下一代互联网,在数字化浪潮下,各行各业都在尝试通过元宇宙、人工智能等前沿技术来实现新一轮的数字化转型升级。史敏君认为,随着下一代互联网的演进,产业数字化转型升级将进入更智能化、沉浸化和共创化的新阶段,而其中算力作为技术应用的基石,需求也在急剧增长。</span></p><p data-lake-id="41d274a6f07f89ee3cfb528e855c9a44"><span class="lake-fontsize-1515" style="color: rgba(0, 0, 0, 0.9);"><card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi3%2FO1CN01GiRcTW1tRnLpN7SKc_!!6000000005899-2-tps-1920-1080.png%22%2C%22originWidth%22%3A1920%2C%22originHeight%22%3A1080%2C%22name%22%3A%22%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20240510104941.png%22%2C%22size%22%3A1926797%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A1920%2C%22height%22%3A1080%7D"></card></span></p><p data-lake-id="8fbe6c17065c9e8146c1c7be99e8da56" style="text-align: justify;"><span class="lake-fontsize-1515">数据显示,目前我国已建成全球规模最大的5G网络,十三五规划后,移动宽带用户普及率达到108%,同时中国工信部表示,将加快推进6G技术研发与创新,2030年左右实现商用;此外,云计算中心、超算中心的部署也成为数字经济发展的坚实底座。因此,史敏君提到,在云计算和通讯技术的发展支持下,计算的重心将从终端向云端回摆,以支持更大规模的计算、存储和数据交换,并带来崭新的计算场景、体验和平台。</span></p><p data-lake-id="2048f3d175699c83ff0ee7413e0cda7b" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="efba680ce386e511fe5693cd3b8409ab" style="text-align: justify;"><span class="lake-fontsize-1515"><span>以云计算为中心的新架构让“一部手机装下一个元宇宙”的梦想照进现实。史敏君介绍,在云流架构下,移动互联网时代的App孤岛形态被打破,并诞生大量互联互通的元应用;因其去中心化的特点,元宇宙的商业模式也从原本消费者驱动转向内容创作者驱动,而元宇宙中需要的大量数字内容也会基于</span><span>AIGC<em></em></span><span>大幅降低生产门槛,从而实现快速构建和更新迭代。因此,依托海量算力和领先技术构建的元宇宙,将变得更沉浸、更便捷、更公平和更繁荣。</span></span></p><p data-lake-id="14049133c9e068bff54a423142602287"><span class="lake-fontsize-1515"><span></span></span><span style="color: rgba(0, 0, 0, 0.65); background-color: #F2F3F5;"></span></p><card type="block" name="table" value="data:%7B%22rows%22%3A2%2C%22cols%22%3A2%2C%22html%22%3A%22%3Ctable%20class%3D%5C%22lake-table%20lake-no-border%5C%22%20style%3D%5C%22width%3A%20644px%3B%5C%22%3E%3Ccolgroup%3E%3Ccol%20width%3D%5C%2272%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3Ccol%20width%3D%5C%22572%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3C%2Fcolgroup%3E%3Ctbody%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%3E%3Cp%20data-lake-id%3D%5C%226c1dd120f6ce15d57c81e5a84939ae21%5C%22%3E%3Ccard%20type%3D%5C%22inline%5C%22%20name%3D%5C%22image%5C%22%20value%3D%5C%22data%3A%257B%2522src%2522%253A%2522https%253A%252F%252Fimg.alicdn.com%252Fimgextra%252Fi2%252FO1CN01tYsWmy21FtqhZbA35_!!6000000006956-2-tps-52-63.png%2522%252C%2522originWidth%2522%253A52%252C%2522originHeight%2522%253A63%252C%2522name%2522%253A%2522O1CN01MvhL2t1ZDmlmetQcn_!!6000000003161-2-tps-52-63.png%2522%252C%2522size%2522%253A2541%252C%2522display%2522%253A%2522inline%2522%252C%2522align%2522%253A%2522left%2522%252C%2522linkTarget%2522%253A%2522_blank%2522%252C%2522status%2522%253A%2522done%2522%252C%2522style%2522%253A%2522none%2522%252C%2522search%2522%253A%2522%2522%252C%2522margin%2522%253A%257B%2522top%2522%253Atrue%252C%2522bottom%2522%253Atrue%257D%252C%2522width%2522%253A52%252C%2522height%2522%253A63%257D%5C%22%3E%3C%2Fcard%3E%3C%2Fp%3E%3C%2Ftd%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%20style%3D%5C%22text-align%3A%20left%3B%20vertical-align%3A%20middle%3B%5C%22%3E%3Cp%20data-lake-id%3D%5C%224b310c9eebb4acba0aef0304c743281c%5C%22%3E%3Cspan%20class%3D%5C%22lake-fontsize-14%5C%22%20style%3D%5C%22color%3A%20%235853D8%3B%5C%22%3E%3Cstrong%3E%3Cspan%3E%E4%BA%91%E7%AB%AF%E7%AE%97%E5%8A%9B%E5%8A%A9%E6%8E%A8%E8%A1%8C%E4%B8%9A%E5%9C%BA%E6%99%AF%E5%88%9B%E6%96%B0%E5%92%8C%E5%95%86%E4%B8%9A%E6%8E%A2%E7%B4%A2%20%E6%8C%81%E7%BB%AD%E5%81%9A%E5%A4%A7%E5%85%83%E5%AE%87%E5%AE%99%E4%BB%B7%E5%80%BC%3C%2Fspan%3E%3C%2Fstrong%3E%3C%2Fspan%3E%3C%2Fp%3E%3C%2Ftd%3E%3C%2Ftr%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3C%2Ftr%3E%3C%2Ftbody%3E%3C%2Ftable%3E%22%2C%22margin%22%3Afalse%2C%22hideBorder%22%3Atrue%2C%22id%22%3A%22PSvF4%22%7D"></card><p data-lake-id="cd70a8afe6435ff48bb72b214f7b918e"></p><p data-lake-id="967bb5af7f5153e09fbd13fe1304eddb" style="text-align: justify;"><span class="lake-fontsize-1515">元宇宙历经三年发展,在各领域的应用都变得更深化多元。而算力作为元宇宙产业发展的基础,也是决定元宇宙能否实现规模化、商业化运作的关键底座。以元境为例,史敏君详细阐述了云端算力如何赋能元宇宙,特别是在云游戏、文旅、文博及品牌营销等多个领域中,展现出了其极具价值的典型应用场景。</span></p><p data-lake-id="b51bbb889bba4663c0fe52c90a9711b3" style="text-align: justify;"><br /></p><p data-lake-id="26acdc96111db08c9bd91270867bd364" style="text-align: justify;"><span class="lake-fontsize-1515">在云游戏领域,超强沉浸感、大规模联机、超低延迟等一直是玩家的体验痛点,为了降低延迟,提高用户响应速度,元境基于实时云渲染、云边协同弹性调度等自研技术,以及通过阿里云在全国范围内部署的2800多个边缘节点网络,使得云游戏能够在靠近用户的地理位置提供服务,显著改善了云游戏中的延迟问题,增强了实时交互体验。</span></p><p data-lake-id="e270adb6b0125b93877f70d4199abba1" style="text-align: justify;"><br /></p><p data-lake-id="a12ea6e7460b848f4cee5c3407f145cb" style="text-align: justify;"><span class="lake-fontsize-1515">在文旅行业,元宇宙则推动文旅从1.0模式迈向2.0模式,开启算力赋能下的新商业模式。在1.0模式下,传统文旅景区主要通过OTA渠道进行线上宣传,景区通过线下 “吃+住+行+游+购+娱”等一系列实体消费活动获得收益。而在元宇宙加持的2.0模式中,景区将拥有实体和数字两个收益空间,在线下实体,除了原本的收入外,景区可借助元宇宙终端、互动技术等能力来以虚促实,增加了消费者在景区虚实互动部分的收入;与此同时在数字空间则可以通过数字景区、数字藏品、虚拟人导游等实现新的商业变现,形成虚拟+现实、线上+线下的一体化IP运营模式。针对传统景区“一次性消费”的局限,我们可以借助元宇宙技术突破时空的界限,构建出一种能够实现多次消费的全新商业模式</span><span class="lake-fontsize-1515">。</span></p><p data-lake-id="f47d6a046a47a6bfa3fbdbc4a6469105" style="text-align: justify;"><span class="lake-fontsize-1515"><card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi4%2FO1CN01QvCPIR1KKuqgB8Lzh_!!6000000001146-2-tps-1920-1080.png%22%2C%22originWidth%22%3A1920%2C%22originHeight%22%3A1080%2C%22name%22%3A%22%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20240510105427.png%22%2C%22size%22%3A2400469%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A1920%2C%22height%22%3A1080%7D"></card></span></p><p data-lake-id="e8397c9589a6d2f0e06da86a7649a913" style="text-align: justify;"><span class="lake-fontsize-1515">目前,元宇宙在文旅行业的应用已非常广泛,文旅行业也因此被注入新技术带来的新质生产力,迎来更多发展机遇。要实现元宇宙技术与传统文旅的有效结合,需要从传统文化的根基出发,构建一个扎根现实、延伸虚拟的文旅生态。这意味着元宇宙的建设不应是无根之木、无源之水,而应当是对传统文旅资源的数字化延展和深度包容,发挥虚拟世界的优势,演绎出现实世界中无法实现或高成本才能实现的内容体验。</span></p><p data-lake-id="63c9159f370540078cedfe203c8bef3a" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="a87115591d06fadda6aee96dc1ef59f9" style="text-align: justify;"><span class="lake-fontsize-1515">以元境携手西安博物院打造的元宇宙为例,双方共创剧情《宝珠记》,用户可化身虚拟人穿越时光开启一段历史之旅,通过超现实的体验沉浸式了解50多件文物与大唐的风土人情。而元境打造的东湖樱园则打破了时间和空间的限制,以电影级质感复刻东湖樱园全貌,让用户足不出户欣赏永不凋谢的绝美樱花。诸如此类,借助元宇宙技术,充分挖掘和传播传统文化资源,提升景区智能化水平,也将文旅产品升级为满足消费体验和情感需求的品牌资产,同时让地方文旅圈粉更多年轻用户。</span></p><p data-lake-id="70132656e11ddfc860096770d36e64ec" style="text-align: justify;"><span class="lake-fontsize-1515"></span><span style="color: rgba(0, 0, 0, 0.65); background-color: #F2F3F5;"></span></p><card type="block" name="table" value="data:%7B%22rows%22%3A2%2C%22cols%22%3A2%2C%22html%22%3A%22%3Ctable%20class%3D%5C%22lake-table%20lake-no-border%5C%22%20style%3D%5C%22width%3A%20644px%3B%5C%22%3E%3Ccolgroup%3E%3Ccol%20width%3D%5C%2272%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3Ccol%20width%3D%5C%22572%5C%22%20span%3D%5C%221%5C%22%20%2F%3E%3C%2Fcolgroup%3E%3Ctbody%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%3E%3Cp%20data-lake-id%3D%5C%226c1dd120f6ce15d57c81e5a84939ae21%5C%22%3E%3Ccard%20type%3D%5C%22inline%5C%22%20name%3D%5C%22image%5C%22%20value%3D%5C%22data%3A%257B%2522src%2522%253A%2522https%253A%252F%252Fimg.alicdn.com%252Fimgextra%252Fi2%252FO1CN01tYsWmy21FtqhZbA35_!!6000000006956-2-tps-52-63.png%2522%252C%2522originWidth%2522%253A52%252C%2522originHeight%2522%253A63%252C%2522name%2522%253A%2522O1CN01MvhL2t1ZDmlmetQcn_!!6000000003161-2-tps-52-63.png%2522%252C%2522size%2522%253A2541%252C%2522display%2522%253A%2522inline%2522%252C%2522align%2522%253A%2522left%2522%252C%2522linkTarget%2522%253A%2522_blank%2522%252C%2522status%2522%253A%2522done%2522%252C%2522style%2522%253A%2522none%2522%252C%2522search%2522%253A%2522%2522%252C%2522margin%2522%253A%257B%2522top%2522%253Atrue%252C%2522bottom%2522%253Atrue%257D%252C%2522width%2522%253A52%252C%2522height%2522%253A63%257D%5C%22%3E%3C%2Fcard%3E%3C%2Fp%3E%3C%2Ftd%3E%3Ctd%20rowspan%3D%5C%222%5C%22%20colspan%3D%5C%221%5C%22%20style%3D%5C%22text-align%3A%20left%3B%20vertical-align%3A%20middle%3B%5C%22%3E%3Cp%20data-lake-id%3D%5C%224b310c9eebb4acba0aef0304c743281c%5C%22%3E%3Cspan%20class%3D%5C%22lake-fontsize-14%5C%22%20style%3D%5C%22color%3A%20%235853D8%3B%5C%22%3E%3Cstrong%3E%3Cspan%3E%E4%BE%9D%E6%89%98AIGC%20%E8%A7%A3%E9%94%81%E5%85%83%E5%AE%87%E5%AE%99%E6%97%A0%E9%99%90%E6%BD%9C%E5%8A%9B%E4%B8%8E%E4%BB%B7%E5%80%BC%3C%2Fspan%3E%3C%2Fstrong%3E%3C%2Fspan%3E%3C%2Fp%3E%3C%2Ftd%3E%3C%2Ftr%3E%3Ctr%20style%3D%5C%22height%3A%2033px%3B%5C%22%3E%3C%2Ftr%3E%3C%2Ftbody%3E%3C%2Ftable%3E%22%2C%22margin%22%3Afalse%2C%22hideBorder%22%3Atrue%2C%22id%22%3A%22Sz6WG%22%7D"></card><p data-lake-id="c8a8e6ef39915adabcbc9f303de158e5" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="c635e8b9fa0c1a28cd868da734582266" style="text-align: justify;"><span class="lake-fontsize-1515">除了云游戏和文旅行业,元宇宙目前在各行业也在积极落地应用,比如泛娱乐行业中的健身运动、社交场景,工业制造行业中的产品生产设计、质检、运营、管理等场景,教育行业中的远程培训、虚拟教室、虚拟实验等场景,政府行业中的城市规划管理、公共安全和应急管理等场景。但当前元宇宙要规模化发展还有很多制约因素,例如制作成本高、使用一次性、制作周期长等问题。如何降低元宇宙的进入门槛呢?</span></p><p data-lake-id="a98e14b4dc6f4c182ae2e02f5bb6bb06" style="text-align: justify;"><br /></p><p data-lake-id="d1fb81d3582ef9819d3fb2d795aab8ba" style="text-align: justify;"><span class="lake-fontsize-1515">史敏君认为,近两年爆火的AIGC正是解锁元宇宙无限潜力的关键钥匙。AIGC具备高效生产丰富内容素材、实时响应用户行为和需求变化、技术自我迭代优化的巨大优势,极大降低了元宇宙进入和运营门槛,为元宇宙增添了更多生产力和想象力。基于此,元境给文旅客户提供的元宇宙解决方案中,工具层也包括了元境的AIGC空间智能创作平台,可以基于AIGC的内容生成能力,生成虚拟空间中的3D、2D、音视频、文字等内容,来实现虚拟空间中的各项元素的高效创作、快速迭代和数字资产管理;在场景层,则可以将AI行业智能体作为企业与用户全新的智能沟通入口,为用户提供多元化服务,链接线上及线下商业,实现商业的智能化交互、推荐和成交。</span></p><p data-lake-id="5cb78f7c7f4c1d3cc56c78da57a7ddab" style="text-align: justify;"><span class="lake-fontsize-1515"><br /></span></p><p data-lake-id="ac4a7c92dd4627ee4537e786b50c204f" style="text-align: justify;"><span class="lake-fontsize-1515">此外,史敏君还提出,AI 智能体在未来可能成为用户与数字化世界交互的第一门户,承担起连接商业信息和各种应用场景的重任,其对算力的需求将呈现出爆炸式增长和多元化特点。总之,AIGC的发展使元宇宙内容实现了无限扩展,而云端算力和云流架构更是支持元宇宙无限放大的底层基础,未来元宇宙和AI都将在海量云端算力的支持下释放出更大的价值和潜力。</span></p><p data-lake-id="cce88bfe4e35598619de0098b52eee78"><span class="lake-fontsize-1515"><card type="inline" name="image" value="data:%7B%22src%22%3A%22https%3A%2F%2Fimg.alicdn.com%2Fimgextra%2Fi4%2FO1CN01PIRoih1bNWZce6HEe_!!6000000003453-2-tps-1920-1080.png%22%2C%22originWidth%22%3A1920%2C%22originHeight%22%3A1080%2C%22name%22%3A%22%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20240510105655.png%22%2C%22size%22%3A1737683%2C%22display%22%3A%22inline%22%2C%22align%22%3A%22left%22%2C%22linkTarget%22%3A%22_blank%22%2C%22status%22%3A%22done%22%2C%22style%22%3A%22none%22%2C%22search%22%3A%22%22%2C%22margin%22%3A%7B%22top%22%3Atrue%2C%22bottom%22%3Atrue%7D%2C%22width%22%3A1920%2C%22height%22%3A1080%7D"></card></span></p><p data-lake-id="14ec2ff6405dafec39fb4f530aebd9c8" style="text-align: justify;"><span class="lake-fontsize-1515">作为阿里集团面向下一代互联网创立的元宇宙研运一体化业务,元境将始终立足于自身强大的算力覆盖、领先自研技术、一体化多场景解决方案、开放生态等优势,依托云流架构和元应用计算基础设施,联合生态合作伙伴构建数字内容生态,为不同行业提供更丰富更完善的元宇宙一站式解决方案,加速实现元宇宙生态的健康发展。</span></p>
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2024-05-20 14:08
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